To turn email marketing into the highest profit channel for ecommerce business owners.
Email marketing is what we live and breathe. Every brand we work with gets our full attention, from strategy to the tiny design details. And trust us, we *geek* over design details. We treat Inbox Copy as an *extension* of *your* *team,* not just another vendor, and we are personally invested in making your email and SMS a *growth* *engine,* not a guess.
"To make email marketing the #1 revenue and profit channel for ecommerce, and raise the standard of what good email looks like."
The rules we run on.
Play the long game
We're not here for one big launch and a pat on the back. We're here to build an email machine that keeps paying you month after month, year after year. Sustainable growth, clean lists, and smart strategy so your brand doesn't just spike once. It stays strong.
Radical integrity
If something isn't working, we'll tell you. If we'd never do it with our own money or our own brand, we won't recommend it for yours. Honest feedback, clear reasoning, and transparent reporting. No spun numbers, no hidden agenda.
Treat it like our own store
We don't see "accounts," we see brands people care about. When we work with you, we treat your store like it's ours, from the way emails look and feel to how they impact your customers. Every send is something we'd put our own name on.
Obsess over craft
Good enough isn't good enough. We care about the strategy, the subject line, the layout, the tiny details in the button copy. We test and iterate until emails both look premium and perform.
Results over hype
We're not here to impress you with jargon or bloated decks. We're here to move numbers. Every idea, design, and decision is tied back to one thing: more revenue and profit from your email and SMS channel.
The person you'll talk to
Jasper Hiltunen
Founder · Strategy, copy, and the person on your callsI got here the long way around: over four years in marketing and almost as long in sales. I built sales funnels, ran Meta ads for businesses across all kinds of industries, and spent my days selling. At one point I was brought onto the team building a sales funnel for Mike Tyson. Not my project to lead, but it showed me what world-class direct response looks like up close.
Along the way I kept seeing the same thing inside ecommerce brands: the emails were not working. Broken flows, lazy campaigns, and designs that made premium products look cheap. And very few agencies doing it right, because good email needs three skills at once: design, marketing, and sales. Most agencies have one of those, sometimes two.
I had all three, so I started Inbox Copy: an agency that makes emails that don't just look good but actually bring in revenue. Every number on this site comes from that idea, and you can verify all of them in the case studies.
When you book a call, you talk to me. No account managers, no layers. A designer works alongside me on the creative, and that is the whole team: small on purpose, obsessed with the details, judged on the numbers.
Other email agencies hate us.
We're "too young."
+Some people see Gen Z and think "not enough experience." Our clients see clean design, sharp strategy, and emails that print money.
We grew up on ecommerce, social, and short attention spans. We know exactly what gets people to stop scrolling, click, and buy. While traditional agencies are still sending 2016-style newsletters, we create emails people are addicted to opening. The kind that hit the inbox and give a little dopamine rush every time.
No bloated teams. No fluffy reports.
+No layers of account managers, no 12-person Zoom calls to change a button color. You work directly with the person doing the strategy, the copy, and the design.
We'd rather spend time testing ideas inside Klaviyo than prettying up a 30-page PDF. If something isn't driving revenue, we cut it fast and pivot to what will.
We obsess over design and numbers.
+Most agencies lean too hard one way: "creative" with no performance, or "data" with ugly emails. Inbox Copy sits right in the middle.
We care about how every email looks, feels, and reads. And we care even more about what it does for your revenue, AOV, and retention. Every layout, line, and flow exists for one reason: to drive profit for your store.
We move fast and stay learning.
+We're not married to one playbook from a course we bought three years ago. We constantly test new flows, angles, and tech, and we're not afraid to kill what's not working.
Your brand gets the benefit of what's working right now, not whatever was hot two Black Fridays ago.
Sound like a team you'd want in your corner?
Book a free consultation and we'll show you exactly what your email and SMS could be doing, or apply for a free pop-up and welcome email built for your brand.