Email marketing playbooks with receipts.
Benchmarks, flow stacks, popup tests, and copy breakdowns for ecommerce brands. Everything here comes from real client Klaviyo accounts, the same ones in our case studies. No theory posts.
Klaviyo agency vs in-house email marketer: the real math.
The honest cost, skill, and speed comparison, including the cases where in-house actually wins.
5 min read · July 10, 2026 StrategyHow to choose a Klaviyo agency: 7 questions that expose the pretenders.
Seven questions to ask on the sales call, including one technical question that most agencies quietly fail.
6 min read · July 10, 2026 CampaignsThe BFCM email checklist behind a $130,757 week.
The exact structure behind a Black Friday week where email and SMS did 57% of total revenue.
5 min read · July 10, 2026 BenchmarksIs your email revenue normal? Score yourself in ten seconds.
The benchmark is the same whether you do $50K or $600K a month. Here is how to score your store in ten seconds, and what the number means.
4 min read · July 10, 2026 FlowsAll 8 flows you need to get 40% of your revenue from email.
If your CAC is not where you want it, the fastest fix is flows. Here is the full stack, how long each flow should be, and the trigger mistakes most brands make.
7 min read · July 10, 2026 StrategyHow to take email from 10 to 20% of your revenue to 40 to 50%.
Email stuck at 10 to 20% of revenue? Three moves close the gap: the full flow stack, a real campaign rhythm, and list growth. In that order.
5 min read · July 10, 2026 List growthFour A/B tests you can run in 15 minutes to double your list growth.
The popup is the highest-leverage 15 minutes in your whole email program. Four tests, each one takes minutes to set up, each one regularly beats the control.
4 min read · July 10, 2026 Copy and designThe hero section is the most important part of every email you send.
Assume nobody scrolls, because most people don\u2019t. The top section of your email does the selling. Here is the checklist we run on every send.
5 min read · July 10, 2026 StrategyUsing AI for emails isn’t the problem. Your prompt is.
You can one-shot a genuinely great email with AI right now. Most people never will, and it has nothing to do with the model.
4 min read · July 10, 2026 BenchmarksEvery KPI you need to track to get 40 to 50% of revenue from email.
Four numbers tell you everything about your email program. Here is what each should be, and what it means when one is off.
4 min read · July 10, 2026Get a free pop-up and welcome email #1, built for your brand.
The same work our clients pay for, free, so you can judge the standard on your own store. We design the pop-up, we write the first welcome email, you keep both.
Rather have all of this done for you?
Book a free consultation and we'll audit your Klaviyo live against everything this blog preaches.